2017/18
27613 - Microeconomics II
450 - Degree in Marketing and Market Research
Compulsory
5.3. Syllabus
Lesson 1: Introduction to market theory
1.1. Objectives of market theory
1.2. Theory of the firm: Basic concepts
1.3. Profit maximization and market structure
Part I: The analysis of competitive markets
Lesson 2: Equilibrium in competitive markets
2.1. Characteristics of competitive markets
2.2. Marginal revenue and marginal cost. The firm’s demand curve
2.3. Profit maximization and short-run supply curve
2.4. Short-run competitive market equilibrium
2.5. Long-run supply curve
2.6. Long-run market equilibrium
Lesson 3: The analysis of competitive markets
3.1. Consumer and producer surplus
3.2. Welfare: efficiency in a competitive market
3.3. Government intervention by means of price controls and production quotas
3.4. Government intervention by means of taxes and subsidies
3.5 International markets and tariffs
3.6 General equilibrium: welfare theorems
Part II: Market Power
Lesson 4: Monopoly theory
4.1. Introduction: market power
4.2. Equilibrium and market power in monopolies
4.3. Welfare: the social costs of market power
4.4. Government intervention by means of taxes, subsidies and regulation
4.5. Pricing with market power
Lesson 5: Oligopoly theory
5.1. Oligopoly and strategic interaction
5.2. Introduction to Game Theory: Nash equilibrium
5.3. Simultaneous competition in quantities: Cournot model
5.4. Simultaneous competition in prices: Bertrand paradox
5.5. Solutions to Bertrand paradox: product differentiation and collusion
5.6. Sequential competition: Stackelberg model
5.7. Welfare in oligopolies
Lesson 6. Market failures
6.1. Markets with asymmetric information
6.2. Externalities and its correction
6.3. Common property resources
6.4. Public goods